Product design - FOMO
FOMO is an ecosystem of Telegram-native tools designed to help crypto traders discover, analyze, and successfully trade on-chain. It includes the FOMO Telegram Miniapp, FOMO AI, and the FOMO Trenches analysis channel.
Task
Design a playful and approachable visual style for a fast-paced trading app — one that makes the trading experience feel like a game. The goal was to lower the entry barrier for users and reflect the energy and volatility of the crypto market through expressive visuals.
Role
Motion design
Graphic design
Product design
Logo
Rather than a typical logo, I designed two characters that represent market sentiment:
Fo — a skull-shaped, negative figure representing fear and market downturns.
Mo — a cheerful bunny symbolizing optimism and market growth.
Together, they form a memorable brand identity that captures the volatility and emotional rollercoaster of crypto trading.
Fo — a skull-shaped, negative figure representing fear and market downturns.
Mo — a cheerful bunny symbolizing optimism and market growth.
Together, they form a memorable brand identity that captures the volatility and emotional rollercoaster of crypto trading.
App Design
FOMO's interface embraces a rounded, cartoonish style — friendly, energetic, and game-like. This playful aesthetic lowers the intimidation factor of crypto trading and makes the experience more engaging and accessible.
The home screen focuses on instant token buy/sell, prioritizing speed and ease of use.
The core navigation features:
The home screen focuses on instant token buy/sell, prioritizing speed and ease of use.
The core navigation features:
Portfolio — asset tracking;
Signals — automatic aggregation of market signals from Telegram groups and communities;
Explore Page — a fast "snipe" tool for quick token purchases;
Rewards — internal rewards system and referral bonuses;
Settings — account and app preferences.
Each blockchain network features its own custom color palette, helping users quickly identify the environment they're working in and enhancing overall visual clarity.
Illustrations
The illustration style blends expressive cartoon aesthetics, comics elements, rich textures, and a touch of storybook charm. This gives the product a unique emotional tone — fun and memorable, but still easy on the eyes.
